If you will find been just one immutable rule during American tv background, it has been nearby news. Pretty much from the moment the station 1st signed on air, they commenced carrying nearby news in which sporting activities usually played A serious role. A lack of steady programming resources in these early decades led numerous stations to turn to sports activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its first broadcast was a specialist baseball activity ("NBC History", 2003). When building regional newscasts to accommodate their viewers, these stations typically integrated sports activities and weather conditions. One example is, in 1961 WKMG begun its first complete-time news Division in Orlando. Newscasts contain Frank Vaught's sports activities studies ("The heritage of," 2003).

Athletics have held a dominant situation in community information broadcasting for many yrs, but new marketplace traits have identified as into dilemma this posture. Segmented audiences, switching demographics, and declining information profitability have pressured the station to reexamine its regional athletics segment. “Sports activities is amongst the final areas of TV exactly where people do things just how they generally have,” claims television executive Elliott Wiser. “(Now) a different technique is needed” (Deggans, 2000).

Problem for Area Tv set News

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Project for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 two/3가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 seventy six%로 증가했습니다. 2001년 nine월 테러 이후에도 지역 뉴스 시청률은 7% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Affiliation(“Shifting channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Problem for Community Television Sporting activities

None of this is Great news to the local tv sports sector, and that is more and more less than scrutiny from station execs. In spite of its traditional existence within regional newscasts, sports have prolonged been considered a "tuning" component. Based on a study by the Radio and Television Information Directors Foundation, only 31% of viewers claimed they were 'quite fascinated' in sports activities and 32% ended up 'somewhat interested' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed desire within the temperature. "Sports are really polarizing." reported television news guide Brent Magid. “The bulk can accept, leave, or despise” (Greppi, 2002).

Reports have revealed that women are much considerably less interested in sports than Guys (Gantz and Wenner, 1991; Perse, 1992), and several stations have acted appropriately. In 2000, Tampa's WTSP dropped the Activity from its early evening newscasts. In accordance with station news director Jim Church, "Telling a story when no person is listening is not really a good use of air time" (Deggans, 2000).

Some stations have eliminated the sport, while others have lowered their allotted time. Dependant upon the working day of your 7 days (weekends have extra sports time), sports segments have traditionally received in between three and five minutes of local information protection. Given that range is right down to a couple of minute. In 2002, Pittsburgh's KDKA Lower time for sports by just three and a 50 % minutes for 3 hrs of reports. Other individuals within the business have implemented new approaches, which include sporting activities tales that emphasis a lot more on individuals than scores or cater to a broader information audience. "What we're trying to do now could be take care of sports activities as news," suggests KDKA news director Al Blinke. “We want to do a little something outside of sports activities” (Finder, 2002).

Discussion

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 스포츠중계 것을 제공하기 위한 노력의 일환으로, 지역 Television set 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Improvements in neighborhood sports can be a reflection of your huge upheaval happening all over broadcast news. If the athletics sector is no longer Safe and sound, what about other information components? CBS Team News Vice chairman Joel Cheatwood (Trigoboff, 2002) said, “[All of this] forces us to reexamine the [information] model.”

On a far more instant stage, modifications during the neighborhood sporting activities sector immediately affect 1000s of aspiring sportscasters. Stations that are minimizing their commitment to sports activities are decreasing their athletics workforce levels, which impacts The task current market. Another news director claimed, "[Sports on newscasts] is dying." “We went from two total-time sportsmen to 1 comprehensive-time, 1 in command of the information a few days per week, and it had been a struggle to remain there.”

Equally essential, alterations in just how sports are presented are forcing sports activities broadcasters to discover new procedures. Now not can sportscasters concentrate on scoring. They've got for making the presentation extra partaking for normal fans. That is also significant for journalism educational facilities across the nation, which need to document what stations want within the sports sector and update their coaching curricula.

Will these modifications perform or persist? Sports activities journalist Chuck Finder (2002) commented within the modify in KDKA, “Allow’s reserve last judgment until finally September, once the Steelers, school, and high school soccer seasons start out in earnest. Then the station are going to be . You can find an mistake in clock management.”